01365nas a2200133   4500008004100000245008600041210006900127300001600196490000700212520088600219100003601105700002801141856006201169       2018                        eng d00a“Somos de marca”: Turismo y marca Unesco en el Patrimonio Cultural Inmaterial0 aSomos de marca Turismo y marca Unesco en el Patrimonio Cultural   a1127–11410 v173 aThe UNESCO brand represents an added value in cultural heritage and recently in intangible heritage.With this distinction you get a remarkable visibility and prerogatives in tourist destination offers that are not always developed in the same way, hence the need for its analysis. The present work addresses the theme of the UNESCO brand in Intangible Heritage and its relationship with tourism from a case study: the revitalization of traditional knowledge of artisanal lime in Morón de la Frontera (Seville, Andalusia), recognized program as an example of good safeguard practice, registered in the Register of Good Practices of UNESCO in 2011. Although exhibiting a heritage asset as a UNESCO brand (“we are brand”) is a recognition of prestige, we consider to what extent and in what way that recognition satisfies the tourist expectations that the local society may have.1 ade Madariaga, Celeste, Jiménez1 aAsencio, Fermín, Seño  uhttps://dialnet.unirioja.es/servlet/extart?codigo=8380952