Based on the Tourism Culture, Ethnology and Anthropology theories, the authors of this paper take the Culture-based development for Ethnic Minorities in China Program-Li Brocade of United Nations Development Program (UNDP) as the example to analyze the Li-Brocade culture. The authors analyze the obvious features of Li-Brocade as a tourism resource and discuss the development strategy of the ethnic tourism. Furthermore, the authors provide effective strategies and approaches to facilitate the protection of intangible cultural heritage according to the characteristics of Brocade of Hainan Li Nationality.