https://dialnet.unirioja.es/servlet/extart?codigo=6961004

The flamenco art has been catalogued as an Intangible Cultural Heritage of Humanity by UNESCO. This investigation analyses the differences in the publication of content in the Twitter’s official accounts of nine recognized flamenco artists. The methodology of the case is based on the analysis content, and tries to find out the degree of use of the different categories of marketing contents according to each issuer analyzed. The results of the study attend for the strategic planning of the artists in the digital communication.