Although amount of digital archives on tangible cultural heritage has been built in past few years, intangible cultural heritage is still needed to be explored. To retain and propagate the cherished Chinese cultural heritage, such as classic poetry which reflect the life experience, characteristics of people, and features of the culture, is crucial to people of a nation. Cultural and creative design needs a variety of digital carriers to enhance industry production. New forms of visualized tools are more helpful for building an efficient product design model. Therefore, a new interpretation of the meaning of the intangible culture can discover the value and benefits of its industrial development.