From a narrow perspective, cognitive psychology can be understood as information processing psychology, that is, a discipline that studies the psychological changes and laws of the processing process of collecting information in the brain and the formation process of subsequent thinking. The research objects of cognitive psychology are mainly people’s advanced thinking processes, such as perception, attention, memory, language, etc. In contrast to behaviorism psychology, cognitive psychology also studies processes that cannot be directly observed, such as memory processing, storage and extraction. Cognitive psychology pays more attention to the basic psychological causes of human behavior, but the process from psychological state to behavior cannot be directly observed. Therefore, cognitive psychologists can only speculate about this process by analyzing the information received by the object and the behavior generated. Therefore, the research of cognitive psychology often needs to carry out experiments to provide basis and support for speculation. Most of China’s intangible cultural heritage has the characteristics of high learning difficulty and poor quantifiability. Among them, the representative object is the ceramic technology major. These characteristics make the communication efficiency of teaching contents of relevant majors in colleges and universities often limited, and even seriously affect the learning efficiency of students with cognitive impairment to a certain extent, resulting in some students’ employment anxiety. In recent years, digital technology has been more and more applied to the teaching process of intangible culture and technology specialty in colleges and universities, which alleviates the above problems to a certain extent. However, teachers still pay limited attention to students’ psychological state during and after class. If students cognitive psychological state is taken into account when applying digital technology, it is possible to further improve the teaching quality of ceramic technology specialty