@article {zhang_application_2022,
	title = {Application of Artificial Intelligence Technology in Cross-Cultural Communication of Intangible Cultural Heritage},
	journal = {Mathematical Problems in Engineering},
	volume = {2022},
	year = {2022},
	month = {sep},
	abstract = {Intercultural communication not only promotes the emergence and development of multiculturalism but also promotes cultural exchanges on a global scale. China has rich resources and a long history. Because of its unique national characteristics, it is even more famous and unique in the world today. However, with the transformation of society, cross-cultural dissemination and blending are inevitable. Intangible cultural heritage is an important cultural form, and its international dissemination is increasingly attracting people{\textquoteright}s attention. The spontaneous inheritance mode of intangible cultural heritage, which is mainly based on oral and heart teaching, has been unable to adapt to the development of society and has gradually moved away from people{\textquoteright}s sight. How to better protect and inherit intangible cultural heritage is an important topic in the field of current cultural exchanges. However, due to the particularity of intangible culture, especially its abstract nature, it is difficult to show it to the public, which makes it difficult to protect and promote intangible cultural heritage. The application of the advantages of artificial intelligence technology to the dissemination of intangible cultural heritage is to solve these problems, which can not only make it innovative in protection but also promote its sustainable development to a certain extent. This paper discusses the application of artificial intelligence technology in the protection and dissemination of intangible cultural heritage from multiple perspectives and points out that the advantage of artificial intelligence is that although it cannot be creatively inherited, it can be reproduced in a historical moment, so as to meet people{\textquoteright}s needs for intangible cultural heritage. It can also be found in the questionnaire for the visitors that 66\% of the visitors prefer to learn about the intangible cultural heritage through experience and feel that the personal experience is more intuitive and interesting. Artificial intelligence technology has great advantages in disseminating intangible cultural heritage.},
	keywords = {artificial intelligence, Artificial intelligence technologies, Blending, Cross-cultural communication, Global scale, History, Intangible cultural heritages, Intercultural communication, Learn+, Multiple perspectives, Multiple points, National characteristics},
	issn = {1024-123X},
	doi = {10.1155/2022/6563114},
	author = {Zhang, Jiankun and Jing, Yanhui}
}
