00967nas a2200133   4500008004100000020002200041245010200063210006900165300001400234520051000248100001700758700001200775856004600787       2012                        eng d  a978-3-86573-712-000aAnalysis on the Exploitation and Countermeasure of Hainan Ethnic Handicrafts as a Tourism Product0 aAnalysis on the Exploitation and Countermeasure of Hainan Ethnic  a171–1783 aIn this paper, the authors analyze the Hainan Ethnic Minorities handicraft in China Programme-Li Brocade of United Nations Development Programme (UNDP). The development and marketing strategies of the ethnic tourism handicrafts as a tourism product is discussed; while the effective strategies and approaches of protecting intangible cultural heritage according to the characteristics of community of Hainan Li Nationality and Hainan international tourism island are then proposed at the end of the paper.1 aXiaohuai, Wu1 aYan, Li  uhttps://www.navarchivo.com/fr/node/159367