Aesthetics; Amateurism; Artworld; Open Expertise; Organization; Outsider Art;

https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866872896&doi=10.18848%2f1835-2014%2fcgp%2fv04i03%2f44379&partnerID=40&md5=2f338eed73a74417024e6d81533d69da

10.18848/1835-2014/cgp/v04i03/44379

The Spider-Web of Heritage is an inclusive model for collective expertise and identity building by heritage and introduces a social innovation of intangible heritage. The model is able to expand and include more partners in the collective knowledge creation and dissemination processes. The goals are to provide tools of identity building for local audiences: a.) for the newcomers who moved in to get employed; b.) for the native inhabitants who wish to be connected with their roots and to establish an inclusive museum in order to lower down the threshold to join heritage processes and enter the museum. The model aims to provide people with life contents by local heritage and bring people in connection with their family and neighbourhood roots. This is done by offering entrance to intangible heritage that gives ingredients for collective identity. It also lowers down the threshold to join heritage processes and appreciate local heritage sites. Amateurs act as intermediaries between the "by reputation rigid" museum and ordinary townspeople. Members of the audience are taken as co-authors in the core of the museum and make a knowledge resource in the museum. The amateur historian group "The Wise People" work in the cause by their passion and enthusiasm and keep a data bank of micro historical narratives, stories, pictures and deposit material they collect. The data provides irreplaceable added value to academic research by museum and local intangible heritage gets documented. The model as an organizational knowledge (expertise) production model is equated with the concept of outsider art in the context of art world. organizational expertise: = art world: institutional status institutional status professional status established art genre academic qualification aesthetic value Spider-Web expertise: = outsider art: inclusiveness inclusiveness amateur-expertise immunity to cultural stereotypes processual knowing effectiveness of expression.