Customisation; Digital Promotion Platform; Intangible Cultural Heritages; Jincang Embroidery; Subscription Account; Textile Printing; Textiles; Young User;

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141403548&partnerID=40&md5=270caac0d4054454637b65ad4b642608

Jincang Embroidery is an important intangible cultural heritage in the southern Fujian region of China and needs to be protected urgently. This article builds a digital publicity and promotion platform for Jincang embroidery from the three modules of the Jincang embroidery database: embroidery courses, customization, and sales through the subscription account of "Jincang Embroidery Culture". By evaluating the number of followers and readings, the platform has greatly improved the popularity of Jincang embroidery, enhanced the interaction with young users, and provided a good reference for the digital promotion of other intangible cultural heritage embroideries in the world.