Education System; Education Systems; Essential Abilities; Internet Media; Internet Media Literacy; Internet Medium Literacy; Network Media; Paper Analysis; Productivity Tools; Rural Revitalization Strategy; Rural Tourisms; Tourism; Tourism Practitioner; Tourism Practitioners;

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85128308142&doi=10.1109%2fICISE-IE53922.2021.00009&partnerID=40&md5=bf3bca9923711a5b418970e621042938

10.1109/ICISE-IE53922.2021.00009

As a technology productivity tools, network skills have become the essential ability of rural tourism practitioners. This paper analyses the network media literacy education of rural tourism practitioners by the interviews with dozens of senior tourism practitioners. Through content analysis, the paper extracts the core elements, including demand, goal, participants, education content, etc., and a media literacy education system for rural tourism practitioners has been established. Research shows that rural tourism media literacy is not only the basic skill guarantee for practical activities, but also can promote the communication and innovation of rural culture, protect the unique intangible cultural heritage, and improve the well-being and harvest of residents. This study provides new insights and experience for the implementation of rural revitalization strategy based on the integration of tourism and Internet.