https://dialnet.unirioja.es/servlet/extart?codigo=6865534

In 2013, the World Tourism Organization (UNWTO), made one of its first studies of the relationship between to urism and Intangible Cultural Heritage (PCI), opening a debate on the responsible practice of to urism versus the homogenizing effects of the global world on culture. From this perspective, one of the challenges facing to urism is to contribute to the identification, protection, revitalization and safeguarding of Intangible Cultural Heritage. In the present art icle, we analyze how to urism, from the reinvention of a to urist product, can contribute -or not- to the revitalization and safeguarding of PCI. The methodology is based on a qualitative and quantitative analysis of data obtained from key actors within the San Francisco Market. This made it possible to determine that the cultural to urism managedby the to urism system and its actor s results in the revitalization and safeguarding of vulnerable cultural practices. However, the investigation does not show effectiveness and synergy between cultural to urism and revitalization within institutional and commercial dynamics of the market, since the import ance given to the generation of to urist products with commercial value is greater than that given to the cultural practices evidenced in this market.