Humanistic psychology is to explore people’s unique nature and characteristics, oppose the natural science orientation of scientific psychology, and adopt the research mode of humanistic orientation to analyze and study people’s fundamental characteristics and the relationship between people and the outside world. At the same time, humanistic psychology pays more attention to people’s subjectivity and diversity than the only objectivity. Compared with the pursuit of objective connection in scientific psychology, it has certain advantages and merits. Scientific psychology has an objective perspective of “absoluteness” to the surrounding things and people at this stage, while the transfer in humanistic psychology, such as psychoanalysis, focuses on the relationship between analysts and analysts. This theory is an idea or an investigation method or a treatment method based on the existence of unconsciousness. In the final analysis, humanistic psychology focuses on placing people in the objective environment to explore the relationship between people and things, and emphasizes that people’s subjective initiative and “conscious emotion” are closely related to our life, and applies its theory to real life to help us pay more attention to the value of “people” when looking at and understanding the world, such as analyzing the social group psychology and humanistic care expressed in the film, linking the details with people’s attributes and values can effectively improve people’s cognitive and practical ability. At the same time, humanistic psychology has jumped out of the “unique worship” of science and technology, so taking it as a means and weapon for our understanding and practice can help us better understand the humanistic feelings in the long history. The development and renewal of digital technology provides a more diverse and secure means for the protection of China’s intangible cultural heritage, and reduces the damage to historical traces. However, at present, in the intangible cultural heritage under the protection of digital technology, the research staff of the Institute of cultural heritage protection ignore the cultural attributes and sustainability of its own heritage when carrying out the protection of intangible cultural heritage. They only apply digital technology to the protection work, but pay little attention to its inheritance and the exploration of cultural and humanistic values. Therefore, the research on the protection and application of intangible cultural heritage in digital technology from the perspective of humanistic psychology will help staff pay attention to the affirmation and emphasis on human value in cultural inheritance, timely change the working concept of “focusing on science and technology”, reduce their negative emotions and resistance caused by thinking limitations in the process of cultural heritage protection, and further better promote the protection and application of intangible cultural heritage.