The objective of this study is to seek ways for Jeonju Dano to be developed as a regional festival by utilizing its historical and cultural resources, to compare with Gangneung Dano-je which is a representative of UNESCO's intangible cultural heritage of humanity, to analyze characteristics between them, and to find improvements for a better festival. So for systematic analysis of the local festival programs, this study used SWOT analysis. It aims to present a utilization plan of cultural contents that could be applied to local festivals in the future. This study analyzed Jeonju City from the aspect of cultural resources with SWOT analysis to identify the factors of strength and collected the status of cultural resources available for utilization. We set the direction of local festival development based on the collected cultural resources and the relationship with tourists. This study is expected to have considerable value in that it highlights the importance of cultural content programs, which are major parts of the growth of local festivals, and also presents specific measures that can be applied both academically and practically through systematic analysis. But there are limitations in this study to the following. Currently, there are few previous studies related to Jeonju Dano among domestic literature, so it is somewhat difficult to guarantee the results.